The Uniform Pricing Puzzle: How Retail Giants Leave Millions on the Table Every Year

Based on: Stefano DellaVigna, Matthew Gentzkow, Uniform Pricing in U.S. Retail Chains, The Quarterly Journal of Economics, Volume 134, Issue 4, November 2019, Pages 2011–2084, The short version: Most major food, drugstore, and mass-merchandise chains in the U.S., charge essentially…



